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I’ve always had a FaceTime or a Zoom, an initial conversation, just so that they know that I’m a person, and I can see them as a person. "I like to make a human connection, because most of my clients aren’t from Winnipeg especially with COVID, you never meet these people face to face. "And I find the best way to do that is just ask a ton of questions at the onset. "It’s all about really listening to the client, and making sure that you’re representing their art authentically," she says, sitting in the cosy living room of her West End home, french press steeping on the coffee table. She lets the artist and a close listen of the music be her guide. Each of her some 75 projects has its own distinct mood and feel.
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On the cover of local singer-songwriter JP Hoe’s 2015 LP Hideaway, a stylized castle rises up from a craggy, snowy mountain with a secret door. On the cover of Grace Street, the 2017 album from Canadian rock-radio staple Big Wreck, a leaping stallion dissolves into refracted shards of glass. She tells the story of the music in shape and colour. She creates an artist’s visual identity and iconography. You could say Landreth, 35, is a sought-after Winnipeg graphic designer who specializes in creating the kinds of album covers and gig posters you want to frame, but there’s more to her job than that.Ĭover girl: Roberta Landreth, Juno-award winning graphic designer, has worked on about 75 albums for Canadian performers. "I think I was 19 and absolutely horrendously bad." "I played flute through high school, then took violin lessons once upon a time for a year," she says. She’s a Juno Award winner whose name appears on dozens of albums.īut Roberta Landreth is not a singer-songwriter, nor is she in a band.